Brand Guidelines
We create brands that not only meet current needs but also stand the test of time. Once we finalize the creative direction, Heatherbank will furnish you with a comprehensive Brand Guidelines document. This document serves as a repository for all the essential elements that will make your brand shine across various platforms, including your website, email marketing, and social media – ensuring a consistent and impactful presence.
Contained within this detailed guide are specifications for logo formats, both primary and secondary, as well as color palettes, fonts, typography, brand elements, creative applications, mock-ups, and more. It provides clear insights into how communication and visual elements are to be utilized, empowering your team to maintain a coherent creative tone of voice and visual identity while promoting the brand. Additionally, this guide serves as a valuable resource for third parties such as printers and advertisers, offering precise instructions on how to utilize your brand assets effectively.