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Unlocking the Power of Social Media

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Create scroll-stopping posts worth sharing

Are you posting on social media just for the sake of it? Don’t have a social media strategy? Did we catch you nodding your head? We thought so. The social media game has changed drastically. Keeping up with these changes leaves many brands churning content into dead air. All your hard work may go nowhere. But we’re here to help.

Heatherbank is a digital marketing agency specialising in social media strategies for thriving brands. We create content that aligns with rapidly changing platform algorithms. It will stay true to your brand and push a narrative your online community will love. Our creatives are skilled in social media management, helping brands build awareness and spark conversations.

Let’s talk Social media

Organic social media services

We make social media content worth talking about. Our team creates content for major social media platforms that work best for your industry.

Facebook marketing

We’re a Meta Business Partner, which gives us the tools and knowledge to run successful organic and paid social media campaigns. Facebook continues to be the biggest social media platform in the world, so why miss out? Our experts specialise in creating static and video posts, channel monitoring and management.

Instagram marketing

Instagram is a visual playground of stories, reels, posts, and live broadcasts. We’ll maximise your presence with compelling storytelling, regular posting, optimised hashtags, and on-trend video content. We’ll also curate your feed to attract users as they view your profile.

TikTok marketing

TikTok opens your brand to highly engaged audiences who want to hear from you. We’ll jump on meaningful trends, grab attention with music and video editing, and optimise your content for TikTok search. As a TikTok Shop Partner, we can drive sales on this leading shopfront.

LinkedIn marketing

Make your brand a thought leader amongst working professionals on the world’s biggest B2B network. We’ll create and publish on-brand content that promotes your brand’s expertise and brings in leads. Our team will manage your profile and ensure your community remains engaged.

How we do it

First, we establish your social media goals, learn about your brand, and get to know your audience. Then, we’ll set up or optimise your business accounts and plan your monthly content calendar around key events and company news. We’ll also schedule reactive posts as trends and industry developments occur.

With an agreed-upon plan, you’ll collaborate with us on our social media management system. You can review and comment on all your posts, video content, and accompanying captions. We’ll make edits, and once you’re happy, we’ll schedule them and regularly check in with your social accounts.

We offer a custom reporting solution that analyses your channel performance and highlights areas for improvement. This refines our approach over time, securing better results time and time again.

Organic social media services

To achieve a successful social media marketing campaign that will have a significant impact on your business, Heatherbank can rely on our team of digital experts to assess your specific objectives. We will help you choose the most effective platform and experiment with content types to formulate an approach that works for you. Our team monitors each campaign closely to determine what is working and what needs improvement. We constantly refresh our social media strategy approach with real results in mind. Gathering data for social media marketing reporting can be overwhelming, but you can trust us to handle all the information needed to show you how your campaign is performing. Contact us today to learn more about our social media marketing services. Our team will provide a bespoke consultation to take your online efforts to the next level. Additionally, we offer other digital marketing services such as email marketing, search engine optimization, and content marketing.

Our multistep process to your social media success

01.

Business & goals

We’ll learn about your business, what you do, your unique selling points and what you most want to achieve using social media.

02.

Audience

Then we’ll identify your audience profile. We’ll look at the people you already interact with, and the people you want to start engaging more with.

03.

Voice & style

Next, we’ll understand how you want to come across. Your tone of voice and design style. So that the posts, ads and content we create feel authentically ‘you’.

04.

Platform guidance

Once we know more about you and what you want to achieve, we’ll advise on the best social media platforms to use. Generally, a combination of Facebook, Twitter, LinkedIn, and Instagram.

05.

Content planning

We’ll map out a week-by-week plan of content for your review, ready to start engaging with your followers or building a new relevant audience.

06.

Monitor & report

We’ll continually monitor your campaign and provide you with a monthly report, highlighting performance and results, so you can keep track of how it’s going.

Get in touch to start your project

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